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AI Mendominasi CES, Menyongsong Era Kendaraan Otonom

ORBITINDONESIA.COM – Di tengah perubahan kebijakan dan tantangan biaya, teknologi kecerdasan buatan bersiap mendominasi pameran CES di Las Vegas, menawarkan harapan baru bagi industri otomotif yang sedang mencari inovasi berikutnya.

Autonomous driving technology is expected to dominate the CES trade show in Las Vegas this week as investors bet that artificial intelligence will invigorate an industry beset by slow progress, high costs, safety incidents and regulatory scrutiny. Just as automakers have hit the brakes on electric vehicle (EV) plans and look for their next money maker, a slew of auto suppliers and start ups are lining up to show off their latest autonomous vehicle hardware and software.

AI, though, is expected to be imbued into products well beyond autos - from robots and wearable gadgets to home devices and health technology. Tech heavyweights including AI chip giant Nvidia's (NVDA.O), opens new tab CEO Jensen Huang and AMD (AMD.O), opens new tab CEO Lisa Su are among the key speakers this year. But a pullback on EV-friendly incentives and policies by the Trump administration have dampened demand and forced many automakers to abandon plans to launch new EVs and rethink their strategy.

Commercializing autonomous vehicles has been not been easy. High investments, regulatory challenges and investigations after collisions have forced many companies to shut down. But Tesla's launch of a small robotaxi service with safety monitors in Austin, Texas, last year as well as quicker expansion by Alphabet's (GOOGL.O), opens new tab Waymo has breathed new life into the industry.

Di tengah tantangan biaya dan persaingan ketat, CES 2026 menjadi ajang penting bagi industri otomotif untuk menegaskan strategi baru dan inovasi. Dengan fokus pada kecerdasan buatan dan kendaraan otonom, pertanyaan tentang masa depan mobilitas terus berkembang. Akankah teknologi ini mampu menjawab tantangan dan memenuhi ekspektasi pasar global?